At our store, we are committed to protecting the privacy and security of our customers. This policy explains how we collect, use, and safeguard your data when you visit our website or make a purchase.
1. Who We Are (The Data Controller)
We are the "data controller" of the personal information you provide. If you have any questions regarding how we handle your information, please use the Contact Us details provided on our website.
2. What Data We Collect
We collect information necessary to fulfill your orders and provide a seamless shopping experience:
-
Identity Data: Name and surname.
-
Contact Data: Billing address, delivery address, email address, and telephone number.
-
Financial Data: Payment card details. These are processed securely by our third-party payment providers; we do not store your full credit or debit card numbers on our servers.
-
Technical Data: IP address, browser type, and cookies.
3. Why We Use Your Data (Legal Basis)
Under UK GDPR, we only use your data when we have a valid legal basis:
-
Performance of a Contract: To process your payment and deliver your flashlights.
-
Legal Obligation: To maintain tax records or comply with UK regulatory requirements.
-
Legitimate Interests: To improve our store’s functionality or send you essential service updates.
-
Consent: If you explicitly opt-in to our newsletter, we will use your email for marketing. You can withdraw this consent at any time.
4. Who We Share Data With
We do not sell your personal data. We only share it with trusted third parties necessary to run our business:
-
Delivery Partners: Specifically Royal Mail, to deliver your orders and provide tracking updates.
-
Payment Processors: To securely handle your transaction.
-
IT & Analytics Providers: Services that help us host our website and understand how customers use our store.
5. Data Retention
We only keep your personal data for as long as necessary to fulfill the purposes for which it was collected. This includes satisfying any legal, accounting, or reporting requirements (typically 6 years for UK tax purposes).
6. Your Legal Rights
As a UK resident, you have the following rights regarding your data:
-
Access: The right to request a copy of the data we hold about you.
-
Correction: The right to ask us to fix inaccurate information.
-
Erasure: The right to ask us to delete your data.
-
Object/Restrict: The right to object to us processing your data for marketing purposes. To exercise any of these rights, please get in touch via our Contact Us page.
7. Cookies
Our website uses cookies to distinguish you from other users, remember your preferences, and keep track of your shopping cart. You can set your browser to refuse cookies, but please note that some parts of the store may not function correctly as a result.
8. How to Complain
If you are unhappy with how we use your data, please contact us first so we can resolve the issue. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection.
Last updated: April 2026